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Some shows run 90 minutes to two hours long, with several regular live shows including live remote productions of motorcycle rallies and bike shows. The creative, logistical and technical challenges Chris encountered as he re-invented his business all came from the need to generate 40 to 50 hours of original content every month, while maintaining the high 1080/30p video production standards that attract the audience his advertisers and sponsors pay to reach.

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For production itself, the Callens expanded their use of Telestream Wirecast and Restream.io software for live video production and streaming. The main change is the media channels the content appears in. Streaming reaches an affiliate network made up of 12 to 14 social media channels, with close to 3.5 million viewers.īy re-purposing its content across these outlets, Source Media still tells motorbike stories, directed to the same targeted audience that motorcycle advertisers are keen to reach. They renamed the company Source Media Group to reflect their broader, multi-media approach, which now spans live and recorded audio podcasting and blogging, commercials and documentaries, and the Cycle Source print magazine that has about 350,000 monthly subscribers. Same Stories, More DirectionsĬhris and his wife Heather Callen, working from Pittsburgh, PA decided to switch their focus and make streaming media production the centre of their business. Kept off the roads due to lockdown, motorcycle enthusiasts were using social media channels to connect with each other, as they would normally do on their bikes.

However, he noticed that some of the live streams of various motorcycle rallies that he produced from time to time alongside the print magazine, were now attracting millions of views. Its editor-in-chief Chris Callen, who had published Cycle Source as one of the last surviving custom motorcycle magazines for 25 years, first had to shift from monthly to bi-monthly publication in response to the sudden drop in sales, and then wondered if he would have to close the business altogether. The Covid pandemic brought Cycle Source motorcycle magazine to an abrupt turning point in March 2020.

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